rocket-d 4 MUST things TO DO before SEO can help your website

seo-toolsSome people use the best SEO tools to promote their websites but they still do not succeed.

What is the reason for that and what can you do to make sure that your search engine optimization campaign becomes a success?

Before you start with your website marketing activities, do the following:

1. Check your business model

  • A sound business model is very important if you want to succeed on the Internet. The Internet has made many things easier than before but revenue must always be greater than your business expense.
  • Check the numbers: what is the estimated traffic, what’s the profit margin, what is the conversion rate of your web pages, etc. The numbers must be convincing.

2. Check your market

  • If you enter a highly saturated market, you have to invest a lot of time and money to succeed. If you start a new dating site, don’t expect to get high rankings with a few ‘secret tricks’ that you’ve found on a shady website.
  • The more competitive the market, the more you have to invest to succeed.

3. Check your product

  • If there are only 20 people who search for your product or service in a month, then search engine optimization won’t get you far. Fortunately, good search engine optimization tools and research tools will help you to locate demands.

4. Check your website

  • If you only get visitors who do not buy from you, website promotion does not make sense. If you have an ugly website with a bad checkout process, then you won’t get many customers. You need a great looking website that also works on mobile devices and you need web pages that convert visitors into customers. Otherwise, getting visitors to your website will be pointless.

You also have to check the technical aspects of your site. The technology that supports your marketing activities must work. If your order form doesn’t work, it’s no wonder that you don’t get sales.

rocket-d Google’s definition of a low quality website

Google’s definition of a quick quality page (based on Google’s recently published search quality rating guidelines). If your website has the elements of a high quality page, it will get better rankings.

If your website has the elements of a low quality page, chances are that your website won’t get ranked at all.

What defines a low quality website?

A low quality website is not the same as a spam website. According to Google’s quality guidelines, the following makes a low quality website:

  • Low quality main content – The quality of the content is determined by how much time, effort, expertise, and talent/skill have gone into the creation of the page.If the content of your website has been created automatically, or if it has been created by copying or scraping other sites, chances are that Google will flag your site as a low quality website.Ironically, Google’s own content solely consists of scraped, copied and automatically created content.
  • The web page must also have enough content for the purpose of the page. For example, a few paragraphs on a broad topic such as the second world war is not enough for an encyclopedia article.
  • Lack of expertise, authoritativeness, or trustworthiness: To be considered trustworthy, some topics demand expertise for the content. For example, medical advice, legal advice, financial advice, etc. should come from authoritative sources in those fields. Even everyday topics, such as recipes and housecleaning, should come from those with experience and everyday expertise in order for the page to be trustworthy.
  • Negative reputation: Most businesses have some negative reviews, especially for customer service. Google requires manual website raters to read the details of negative reviews and low ratings before inferring that the business has a negative reputation.
  • Unhelpful or distracting supplementary content, poor page design: If the main purpose of your website is to get clicks on the ads, your pages won’t get a high quality rating.If your page is functional for its purpose, it is okay if it looks like it was created in the 90s (although this is not recommended). If your web pages are designed to shift the user’s attention to the ads, or if the main content is difficult to read, the pages will get a low quality rating.
  • Lacking care and maintenance: Your website does not make a good impression if many links on your web pages are broken, if images do not load, and if the content feels stale or outdated. If you have a website with medical information, legal information, tax information, etc. then you must update it frequently because users expect information about the most current medical thinking, current laws, this year’s tax information, etc.It depends on the purpose of your website. A year without updates for a personal photo website is okay, several days without updates on a major news website are not okay.

rocket-d Mobilegeddon is here and it is not as bad as expected

Ever since Google announced their new mobile ranking algorithm, many webmasters were afraid of the upcoming ‘mobilegeddon’. Google released the new algorithm on April 21, 2015. Was it as bad as expected? Do you still have to adjust your web pages?

What exactly is Google’s new algorithm?

On 21 April, Google released a new ranking algorithm that changes the way web pages are ranked in Google’s mobile results. According to Google, web pages that do not display correctly on mobile phones, will get lower rankings than before:

According to Google, there are 4.7% more mobile-friendly websites today than two months ago, when Google announced the new algorithm. The update doesn?t apply to all devices or results:

  • it affects only search rankings on mobile phones
  • it applies to individual pages of a site, not the entire website
  • it is a global algorithm update that affects search results in all languages

Screen Shot 2015-04-07

Many webmasters changed their websites – was it worth it?

It seems that Google hasn’t put much weight on it in the rankings yet. The mobile results haven’t changed dramatically and for most websites, the effect seems to be small. Some websites saw dropped rankings for some of their keywords but not for all.

Of course, it might be too early to tell as Google said that rolling out the update would take several days.

Before you change your web pages, consider this

When Google announced that secure websites would get an advantage, a lot of websites added SSL certificates in a hurry and encountered many problems that were hard to fix (broken security certificates, broken plugins, less relevant AdSense ads, etc.). So far, HTTPS sites don’t seem to rank better than regular websites.

The new mobile algorithm could be similar. A new mobile website can also cause problems:

  • for many websites, mobile traffic is worth less than desktop traffic
  • if you change an effective web page with high conversions and replace it with an untested mobile design, conversions might drop
  • the time that you invest in creating a mobile website cannot be invested in other marketing activities that might have a higher return-on-investment

It’s best to have a professional developer or consultant take a look at your site to assure that it’s ready to convert to mobile, and what the best way is to do it. Going fully responsive is the best way that we recommend.

There are many things that are more important

Even Google makes it clear that the mobile algorithm is only one of many factors that influences the position of a website:

“Note that this is just one of over 200 signals we use to evaluate the best results. Non-mobile-friendly sites won?t disappear from mobile Search results? they may still rank high if they hold great content the user wants.

While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”

Before you make your web pages mobile-friendly, make sure that everything else is correct. Many things are much more important like quality content, no broken links, image alt tags, h1 tags, and more.

To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages.  You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobile-friendly in ranking.