rocket-d How to Create a Facebook Business Page

Creating a Facebook page for your business is easier than you might think. And it can be a very effective way to improve your business social media marketing.

If you have a personal Facebook page already, a business page is fairly simple to make – and it’s free. If you don’t have a personal Facebook page, set this up. You need to have a Facebook account to set up your Business page.

Tip: Do not use your personal Facebook page for your business page. This looks unprofessional, and your personal Facebook page does not have the same features as a business page.

13 Really Easy Steps to Make your Facebook Page:

1. Sign in to your Facebook account and go to “ Create a Page

Choose from one of the following six classifications:

  • Local business or place

  • Company, organization, or institution

  • Brand or product

  • Artist, band, or public figure

  • Entertainment

  • Cause or community

2. Choose your category from the drop box menu.

3. Type in your business name, agree to the Facebook Page Terms, and click “get started”.

You will then be asked to upload your Profile photo, About and Facebook address.

Tip: If you have your Profile photo ready, and have an About section prepared, and want to claim your Facebook URL address right away fill these in now. If you do not, you can skip this, and complete this later in the process.

4. Upload your Profile Picture

Your profile picture has dimensions of 180 pixels x 180 pixels. It is also what will show up in your fans’ newsfeed. Preferably, make your profile photo your logo.

5. Complete your About section.

Your ‘About’ information is 1-3 short sentences to describe your company. Be succinct. You are selling the benefits of your company. This will show up on your Facebook homepage. Also, include a link to your company website. You can change your ‘About’ section at any time.

6. Claim a Facebook Web Address.

Try to get your business name as your Facebook web address. If this is already in use (as many Facebook URL’s are), try to make a similar URL, or a URL which is easy to remember with your brand.

Tip: You will use this web address in your other marketing efforts, so be smart when you are choosing your URL. You cannot change this once you have set it up.

Voila! you have made your Facebook business page! Yes, it is actually that easy!

Facebook will then take you through the next basic steps:

7. “Like” your Page. (that was easy, right?!)

8. Invite Email Contacts.  

Skip this step. You will want to invite your contacts to Like your Page, but make a more personal email for this, and distribute through your regular email channels. (Facebook tends to hound your friends and contacts, and you do not want this for your business)

9. Share something.

You can write your first business post! Or skip this until you have a few more steps completed. It’s up to you!

10. Take a look at your Admin Panel.

Your admin panel is the main source for managing your business page. It has your drop box to edit your page, your notifications, and in the future, your analytics, and many other features to monitor and optimize your page.

11. Upload a Cover Photo.

Your cover photo is what viewers will first see when they click on your business page. Include your logo, something related to your brand, and something visually appealing. 

The current dimension for a cover photo is 851 pixels  wide x 315 pixels tall.

12. Build Your Audience.

Now that your page is set-up, you will need to promote it. Here are a few basic ways to start building your Facebook following:

To start:

  • Email your customers
  • Tell your (personal) Facebook friends

Once you have a small following and are creating great content:

  • Put a link to your Facebook Page from your website
  • Place Facebook ads

Once you have started to develop fans of your Page:

 13. Monitor Your Page.

Keep checking your page. Respond to comments on your page.

Keep track of your analytics to measure your reach. You can change your content strategy, or try new types of posts. Photos have a great impact on Facebook. 

Your Facebook business page is different than your personal Facebook page.

Here are a few business page Features:

Tabs

Your Facebook business page has options for adding tabs. You can, for example, add a:

  • photo album

  • twitter feed

  • newsletter sign-up

  • videos

  • locations

  • pinterest tab

  • etc.

Timeline:

Facebook’s Timeline (as is it as of this writing!) allows you to start your business in any year. Create your page starting when you started your business, if this helps your brand. You can add photos and milestones from your business history.

Scheduling posts:

You can schedule your Facebook posts in advance, or even backdate a post.

rocket-d How To Create Your Custom LinkedIn Profile URL And How To Use It

If you have a LinkedIn profile — and I certainly hope you do — you’re going to want to let people know about it. You can do that easily by sharing the website address (URL) of your LinkedIn profile. The only problem is that the URL LinkedIn assigns to your profile will not be a pretty one.

Until you create your customized LinkedIn profile URL, your LinkedIn profile is going to have a gnarly URL attached to it, full of numbers and letters.

You have to create your own customized LinkedIn profile URL in order to use your LinkedIn profile in your branding.

Luckily it’s easy to create your own LinkedIn profile URL. If you have a common name, you might have to modify your  name in the URL. Here’s how your customized LinkedIn profile URL will look:

http://www.linkedin.com/in/yourname

The image below shows you where to look in your Edit Profile page to create your customized profile URL. Look in the top right area on the screenshot below to see the link marked “Your Public Profile URL.”

If you have a LinkedIn profile — and I certainly hope you do — you’re going to want to let people know about it. You can do that easily by sharing the website address (URL) of your LinkedIn profile. The only problem is that the URL LinkedIn assigns to your profile will not be a pretty one.

Until you create your customized LinkedIn profile URL, your LinkedIn profile is going to have a gnarly URL attached to it, full of numbers and letters.

You have to create your own customized LinkedIn profile URL in order to use your LinkedIn profile in your branding.

Luckily it’s easy to create your own LinkedIn profile URL. If you have a common name, you might have to modify your  name in the URL. Here’s how your customized LinkedIn profile URL will look:

http://www.linkedin.com/in/yourname

The image below shows you where to look in your Edit Profile page to create your customized profile URL. Look in the top right area on the screenshot below to see the link marked “Your Public Profile URL.”

 To navigate to this page, start at your LinkedIn homepage. Look for the Profile tab at the top of the page; click on that and choose the first link in the drop-down menu, Edit Profile.

Once you are on the Edit Profile page, look for the URL for your LinkedIn profile page, which appears just below your photo. Click on the little “wheel” or “sun” icon next to your LinkedIn profile URL highlighted in yellow below.

That will take you to the page shown in the screenshot below. Once you’ve got your customized LinkedIn profile URL looking great, here are three cool things to do with it:

  • Include the URL to your LinkedIn profile on your Human-Voiced Resume, up at the top with your name, email address and phone number.
  • Include your LinkedIn profile URL in your email signature.
  • Add your LinkedIn profile URL to your consulting business cards. You don’t have those yet? Now is a great time to order them! 
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